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The Triple Chasm Product Portfolio Mapper
What is it?
The Product Portfolio Mapper provides a tool for multi-product / services companies to assess, profile and compare the contribution of different products / services to their overall performance; allowing company leaders and advisors to assess their product development strategies and make strategic and tactical changes to their product management focus.
How does it work?
The Product Portfolio Mapper allows you to:
- Define your company’s ideological stance, allowing the definition of different priorities ranging from ‘traditional’ commercial criteria to a bias in favour of specific sustainability considerations.
- Assess each of your products based on 60 attributes grouped into the 12 vectors and 3 components of the Commercialisation Potential.
- Provide clear data driven reports on the status and development of your portfolio.
- Run scenarios with different product ranges, clearly distinguishing between existing and potential new products.
- Assess and evolve your product development strategy.
What do I do next?
This tool is used on all of our training courses and programmes. Get in touch to find out more about the Product Portfolio Mapper and how we could help you manage your portfolio more effectively.