Innovation holds the key to sustainable commercial growth on a global scale.
Until now there has been no clear understanding of how such innovation is transformed into commercial and social value. Success depends on the ability of the enterprise to integrate a wide range of economic, technological, commercial, social and cultural factors in the commercialisation process.
The Triple Chasm Model sets out a new structured approach to this challenge. It demonstrates that the commercialisation journey is interrupted by three discontinuities or chasms where cumulative customer growth stalls.
Read our white paper to learn more.