How does it work?

The Workbench allows you to:

• Define your company’s ideological stance, allowing the definition of different priorities ranging from ‘traditional’ commercial criteria to a bias in favour of specific sustainability considerations.
• Create your product / service Diagnostic (existing situation), Strategic Target and Gap Analysis for the 12 meso-economic vectors using 24 different tools.
• Develop your product / service Execution Plan that addresses the identified Gap Analysis.
• Monitor and manage the delivery of your Execution Plan.
• Provide clear data driven reports on your commercialisation strategy to all stakeholders.

​What do I do next?
Get in touch to find out about our sector specific programmes, each of which explores the research behind the Workbench and applies it to your product / service; whatever stage you are on the commercialisation journey.